Is Tone It Up app free?

Introducing Tone It Up

Tone It Up is a fitness and lifestyle brand founded in 2009 by personal trainers Katrina Scott and Karena Dawn. The two met at a gym in San Diego and bonded over their passion for health, fitness and helping women live their best lives [1].

Katrina and Karena began posting free weekly workout videos on YouTube and offering nutrition tips, recipes and motivation on social media. Their upbeat, supportive approach quickly attracted a large following of women looking to get in shape and feel more confident.

Over the past decade, Tone It Up has grown into a multimedia fitness empire. They now offer workout programs, supplements, apparel and more. The brand has expanded into books, events and even a social network for their community to connect. But they remain focused on their original mission of empowering and inspiring women through health and fitness [2].

While Katrina and Karena are no longer business partners, both continue to share their passion for motivating and supporting women every day [3]. The uplifting, girl-power spirit of Tone It Up still shines through in everything they do.

Tone It Up App Basics

The Tone It Up app is a popular fitness and nutrition app targeted towards women. It was created by fitness influencers Karena Dawn and Katrina Scott in 2015. The app provides access to a variety of workout programs, recipes, wellness content, and an encouraging community.

Some of the key features of the Tone It Up app include:

  • A library of on-demand workout videos ranging from 5-45 minutes. There are cardio, strength, yoga, barre, HIIT, and recovery workouts.
  • Customizable workout plans and schedules.
  • Healthy recipes, meal plans, and nutrition guides.
  • Wellness content on topics like mindfulness, self-care, and positive thinking.
  • An online community forum for members to interact and find accountability partners.
  • Tracking for workouts, meals, progress photos, measurements, and other stats.
  • Access to new content daily including recipes, articles, and workouts.

The Tone It Up app aims to provide women with everything they need to live a fit, healthy, and confident lifestyle. The programs and community offer continuous motivation and support.

Tone It Up App Membership Options

The Tone It Up app offers several membership options to choose from:

The Basic Membership is free and provides access to some workouts, recipes, and wellness content. However, the free membership has limited features.

The Monthly Membership costs $14.99 per month and unlocks the full library of workouts, recipes, wellness plans, and programs. This membership also includes access to new daily content and the Tone It Up community.

The Yearly Membership costs $83.99 per year, which comes out to around $7 per month. This option provides the best value for accessing all app features and content for a full year.

The Studio Membership costs $12.99 per month and includes the full Monthly Membership features plus daily livestream workouts. This provides access to workout classes with Tone It Up’s trainers.

So in summary, the app offers a free basic membership, plus paid monthly, yearly, and studio membership options with increasing features and content access.

Tone It Up App Free Trial

The Tone It Up app offers new users a free 7-day trial period to test out the premium features before committing to a paid subscription. According to the Tone It Up website, “All new customers are welcome to a one-time free trial period to the premium, in-app subscription purchase.”

The 7-day free trial gives you full access to all of the premium app features, including thousands of on-demand workouts, nutrition plans and recipes, wellness programs, and a supportive community. You can sample different types of workouts like HIIT, yoga, kickboxing, strength training, prenatal fitness, and more. The workouts range from 5-45 minutes so you can choose based on your schedule.

During the free trial, you can also access the comprehensive nutrition program which provides meal plans, grocery lists, recipes, and education around mindful eating. The wellness offerings include meditations, journaling prompts, and habit trackers. And you can connect with the community forums and trainers for accountability and motivation.

The free trial requires you to enter your payment information upfront. But you can cancel anytime before the 7 days ends to avoid being charged. If you don’t cancel, you will automatically be signed up for the quarterly membership plan after the trial ends.

Paid Tone It Up App Membership Cost

The Tone It Up app offers paid memberships at various price points. There are a few options:

The standard monthly membership costs $14.99 per month. This gives you access to all of the app’s workout programs, recipes, and community features. With the monthly plan, you pay month-to-month and can cancel anytime.

They also offer a discounted Studio Membership for $12.99 per month. This has all the same features as the standard membership but is offered at a lower price. The Studio Membership requires a 6 month commitment.

For the biggest savings, you can pay annually. The standard yearly membership is $149.99 per year, working out to $12.50 per month. The Studio annual membership is $83.99 per year, which comes out to just $7 per month. The annual plans require a 1 year commitment.

So in summary, the paid Tone It Up app membership ranges from $7/month to $14.99/month, depending on which plan you choose. The annual commitments offer the lowest monthly rates. All paid memberships unlock the full app features.

Tone It Up App Membership Perks

The Tone It Up app offers members several perks and extras beyond just workout programs and recipes. Some key membership perks include:

Exclusive Challenges – Paid members get access to special workout and nutrition challenges throughout the year that are not available to non-members. These intensive challenges provide structure, guidance, and accountability.

Recipes – Thousands of healthy recipes are available in the app, including member-exclusive options. Meal plans and grocery lists can also be generated based on your goals.

Discounts – Members get exclusive discounts on Tone It Up products and events. This includes reduced prices on workout gear, supplements, workshops, and more.

Community Support – Connect with other members for motivation and support. Exclusive Facebook groups and message boards foster a sense of community.

According to, the app perks are designed to provide “everything you need to feel fit, happy, and confident.” With extras like these, members can get more customized guidance, inspiration, and savings.

Tone It Up App User Reviews

The Tone It Up app has received mostly positive reviews, with an average rating of 4.5 out of 5 stars on the App Store [1]. Many users praise the variety of workouts, motivational trainers, and tight-knit community within the app. According to one review, “Love TIU. Great workouts that are quick and effective” [1]. Other positive reviews mention that the workouts are fun, accessible for all levels, and easy to fit into a busy schedule.

However, some users feel the app lacks options for customizing workouts and gets repetitive over time. As one review states, “I wish there was an option to remove certain workouts and substitute with others so I’m not repeating the same ones every week” [2]. There are also complaints about technical issues and bugs in the app after recent updates.

Overall, most reviews indicate the Tone It Up app provides an engaging and convenient at-home workout experience. But there is room for improvement when it comes to customization options and technical performance.

Pros and Cons of the Tone It Up App

The Tone It Up app has many strengths but also some limitations users should be aware of. Here is an analysis of the key pros and cons of the Tone It Up app:


The Tone It Up app provides access to a wide variety of workout programs including yoga, HIIT, barre, kickboxing, and strength training (Source). This makes it easy to find a workout you enjoy and switch it up. The app also has user-friendly features like workout calendars, meal plans, recipes, and a supportive community (Source). The production quality of the workout videos is high and workouts range from 10-30 minutes to fit different schedules.


Some users find the background music in the workout videos distracting rather than motivational (Source). The programs also require equipment like weights, resistance bands, and yoga mats which adds to the cost. While there is a free trial, the full membership is $19.95 per month which could be expensive for some budgets (Source). Users also note that modifications aren’t always provided for different fitness levels.

Is the Tone It Up App Worth It?

Opinions vary on whether the Tone It Up app is worth the cost. Some users feel the app provides great value for the money, with access to thousands of workouts, recipes, and a supportive community. According to one blogger’s review, the app offers high-quality, motivational content that justifies the monthly or yearly fees.

However, other reviews argue the app is overpriced compared to competing fitness apps or streaming services. Some users expected more personalized programming or interaction for the price. The app received criticism on Reddit for relying too heavily on repetitive social media content versus unique workouts or information.

Overall, the value of the Tone It Up app seems to depend on the individual. For fans of the Tone It Up brand who engage regularly with the community and content, the cost may be worthwhile. But for casual users or those seeking more robust features, the app may not provide enough to justify the monthly or yearly commitment.

The Verdict: Is the Tone It Up App Free?

The short answer is no – the Tone It Up app itself is not free. While you can download the app and access limited content without paying, a paid membership is required to unlock the full features and workouts. There are some free trials available, but ongoing use of the app does require a paid subscription.

The Tone It Up app offers a 7-day free trial for new users to test it out. However, after the 7 days, you need to subscribe to either a monthly or yearly membership plan to continue using the app. The lowest cost option is $19.99 per month for an annual membership. There are also more expensive monthly plans available without an annual commitment. But there is no way to access the full Tone It Up app for free on an ongoing basis.

So in summary – while you can download the Tone It Up app for free and try it for 7 days, full access does require a paid subscription. Some free content is available without paying, but most features are locked behind a membership paywall. So ultimately, no, the Tone It Up app itself is not free despite the free trial period.

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